Member of the in house marketing team
Media Content Creator
Eataly is an Italian chain of high-end supermarkets, featuring 40 stores around the world.
Eataly needed a multitasking figure, able to move from different tasks and able to satisfy the needs of the different department of the store. Moving from photography, graphic design and window decoration.
My tasks were to use the Company Brand Guidelines, applying them to all the digital and print material.
Advertising Campaign created in collaboration with DDB Nordic.
The goal of the campaign was to raise awareness about the Eataly's boutique with a serie of 6 videos used as Facebook Sponsored Post and a 3 cinemagraphs screened in the most busy metro station in Copenhagen.
Once a month the store organized a festival, focusing on the season or on a specific product.
My tasks where to prepare all the material, digital and print for the festivals.
My tasks, as for the festivals, where to prepare all the material for a nice and catchin comunication.
The brand Identity of the festival, the content for the social media promotions and all the in house printed material to comunicate in the best way the festival inside the store.
As a Visual Merchandiser, my duties were to contextualize the layout of the store following the guidelines of the monthly theme.